Byron shire’s winter tourism marketing campaign has commenced.
Crafted by the new shire wide representative body for the visitor industry VIA Byron, the campaign will run for the next few months.
Targeting visitors aged thirty-five and over nationally through digital marketing, social media, billboards, direct marketing and public relations, the campaign seeks to support participating businesses during the quieter winter months.
“We have taken the best elements from previous campaigns such as the Byron Naturally campaign and worked from there” said VIA Byron’s Cameron Arnold. “Destination marketing is one facet of a functional visitor industry and we want all to know that VIA Byron is about so much more than marketing. It’s incredibly exciting to finally have all the key stakeholders for tourism and the visitor economy in the Byron shire talking from the same page. This is our greatest achievement so far”.
The group, which boasts members including Byron Shire Council, the Brunswick Visitor Centre, the Mullumbimby Chamber of Commerce, the Byron Visitor Centre, Byron United, Business Ashored (Ocean Shores) and the Bangalow Chamber of Commerce represents Byron shire’s visitor industry at local, state and federal level. VIA Byron was formed in 2012 to provide leadership, strategic direction and cohesion to the local industry, which has been valued at between $350 and $400 million. They are actively funded for three years and are “building acumen to secure long term funding” according to Cameron Arnold.
“Hats off to this new unifying tourism force for our shire” said Byron Shire Mayor Simon Richardson. “We are one of the most, if not the most, naturally endowed regions in this country. Sustainable tourism should always be at the heart of our economic, cultural and social planning. I am seeing more people working together across the whole of the shire toward creative tourism outcomes and I’m loving it.
“Getting our tourism approach right is a long term organic process. Like everything in Byron, it’s a journey. The collective work of VIA Byron to date is clear indication that we have come a long way”.
For enquiries about the Winter marketing campaign please contact Katie O’Rourke on 0412 387604 or firstname.lastname@example.org
Winter specials can be viewed soon on www.byronbay.com