Join BYRON BAY BREWERY on Friday 15 November for the official rebrand launch party in collaboration with friends at local Byron clothing label Thrills. Sample their new Premium Lager at just $5 for the evening, enjoy live tunes by DZ Deathrays, PLTS, Flying Machine Aus, Fiona Franklin, DJ Vinyl Richie, live art and more.
About The Brew
Head Brewer Alastair Gillespie first brewed this new crisp and refreshing lager as a seasonal beer to refresh the locals and quickly it became the beer of choice during summer gigs at the venue.
‘We’ve got a 550 person band room up here at the brewery and last year during gigs in the Summer months all you wanted was a nice light lager to quench your thirst! So, we promptly knuckled down and brewed one, keeping it interesting with the choice of hops but overall focussing on it being really refreshing and quickly it became the beer of choice for the dance floor. We brew our Premium Lager with the best Australian pale malt and a blend of zesty hops. It has a light body with a subtle citrus flavour which gives it such a refreshing yet flavoursome finish; the perfect beer to enjoy with a of couple mates after a swim at the beach or while listening to great live music.”- Alastair Gillespie, Head Brewer
You can tell a lot about a beer from the label. For the re-brand launch, BYRON BAY BREWERY have collaborated with local friends and designers at clothing label Thrills to epitomise the creative Byron Bay lifestyle with their new branding.
“It goes without saying that we here at Thrills are beer lovers, and so when the opportunity came up to partner with the Brewery, it really was a no brainer. Our shared passion for all things music, and mutual adoration of our Byron Bay home meant that it was a really easy melding of ethos and ideas.” – Brooke and Tabitha McGregor, Thrills
The Premium Lager will continue to be brewed into kegs at the BYRON BAY BREWERY for the local market and is now also available at bottle shops nationwide. The new product is 4.2% ABV (1.2 std drinks) in 355ml bottles and will be priced at $18 6-pack and $50 case.