4th Annual Tourism Symposium

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Destination Byron would like to invite you to attend the 4th Annual Tourism Symposium, to be held on Friday 18th August at Elements of Byron.

We are proud to present to you the full symposium program with a stellar line-up of speakers.

Don’t miss out on this great annual event, get your friends/colleagues together and take advantage of our double and group discounts.

Ticket prices include the full symposium programme, a local producers morning tea, lunch and networking drinks to end the day.

Tickets Available (earlybird till 23 July): www.trybooking.com/QNDA

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4th Annual Tourism Symposium Full Program

09:00 – 09:40: DESTINATION NEW SOUTH WALES PROJECTIONS AND UPDATES
Anthony Laver, General Manager Marketing, DNSW and
Stephen Mahoney, General Manager Regional NSW, DNSW

09:40 – 10:20: AVOIDING DEATH BY POPULARITY, A real life experience, Queenstown, NZ
Vanessa van Uden, Director, Admin and Business Solutions
Past Mayor, Queenstown, New Zealand

10:20 – 11:00: PLANNING FOR THE FUTURE OF REGIONAL TOURISM, Strategic Master Plan
for the Great Ocean Road
Liz Price General Manager, Great Ocean Road Regional Tourism Limited (GORT)

11:00 – 11:30 LOCAL PRODUCERS MORNING TEA

11:30 – 12:30: SUSTAINABILITY OF THE EVENTS VISITOR ECONOMY
Discussing the headwinds for the Weddings, Music & Special Interest Festivals.
Facilitated by: Cr. Simon Richardson, Mayor Byron Shire Council
Jane Magnus, Director, Byron Bay Luxury Weddings
Jen Murphy, Executive Officer, Byron Business Events Bureau
Mat Morris, General Manager, North Byron Parklands
Chris Hanley, Chair, Byron Bay Writers Festival

12:30 – 1:30: DEFINING BRAND “BYRON”
What are our demand drivers and the best practice for communicating these.
Facilitated by Cameron Arnold, Chair, Destination North Coast
Christian Millett, Owner, Millett Group
David Jones, Sales and Marketing Manager, Elements of Byron
Gary Morgan, Owner, Style Surf Byron Bay

1:30 – 2:15: LUNCH

2:15 – 3:15: HERO’S OF REGIONAL TOURISM
How they became successful and how they’ve managed growth
Facilitated by: Pam Brook, Owner/Founder Brookfarm
Tom Lane, Owner, The Farm Byron Bay
Sue Walker, Area Manager, Byron Coast, National Parks and Wildlife
Jasmin Daly, Creative and Community Manager, Stone and Wood Brewing Co

3:15 – 4:15: HOW WILL BYRON TACKLE QUALITY VS QUANTITY
Protecting the Byron experience and day trippers vs overnight visitation
Facilitated by: Jane Laverty, Regional Manager, Northern Rivers, NSW
Business Chamber
Delta Kay, Arakwal Education Officer
Vaness van Uden, Past Mayor, Queenstown, New Zealand
Liz Price, General Manager, Great Ocean Road Tourism
Carly Weiland, Ballina Byron Gateway Airport

4:15 – 5:00: NETWORKING DRINKS

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